ABOUT DIGITAL GROWTH CONSULTANT: My career has been a journey through various marketing roles, combining both traditional (BTL, ATL, TTL) and digital (AdTech, MarTech) strategies to create strong and successful campaigns. I have experience leading teams and developing marketing communications to enhance brand, product, and service awareness while effectively connecting with the right audience. I use the 4C framework to build effective communication: Conveying values, Maintaining consistent communication, Customizing communication, and Building strong connections. Additionally, I follow the 3W framework to understand the audience: Who can help achieve goals, What their needs and motivations are, and Why they would engage with the brand. Before positioning a brand, it is crucial to understand the Values, Passions, Strengths, and Goals to create a clear and compelling marketing communications. The STP framework helps in Segmentation, Targeting, and Positioning, while the 4P framework—Product, Price, Place, and Promotion—guides the development of result-oriented marketing strategies.
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